Chocolate Lime have just seen two websites go live!
Midlothian Hypnotherapy Centre – New Website
Midlothian Hypnotherapy Centre can improve your lifestyle, help you to become more confident, get over fears and phobias, revitalise your relationships, break bad habits and become happier.
Just Walking the Dogs – Website Redesign
Just Walking the Dogs offering a range of pet services in Livingston, West Lothian
Have you ever heard of the gem concept called article submission? This is one of the known and effective as well as organic ways of driving traffic to your website. Article submission entails marking the products and services that you are selling on your website visible to various readers who go through various article directories in search of good content to benefit from. This already means that you got make sure that your content is good quality. If you post poor quality articles you can rest assured that you will not get the expected results from your article submission strategy.
It is true that paid methods are more effective than the free methods but what is important is that as a new entrant in online business you want to get it right and you do not want to risk losing a lot of your hard cash into marketing strategies that do not work. This is the reason why you need to familiarise yourself with free methods of generating traffic as we are sharing with you in this tract. The free methods give you the edge to fight it through with large companies most of which have large advertising spends and can afford to spend as much they deem necessary on generating traffic and paid SEO methods.
Some of effective generating methods we are sharing with you here are methods such as online forums. Online forums are kind website that will allow you to post your feedback and comment on particular products. What you need to understand about forums is that many people visit specific forums if they want to get wide opinion about certain products and services. Forums therefore give you a great platform to market your websites and what ever products there are on your suite. On such forums you need to make sure that you leave quality content which will then direct readers to what you are recommending through the link that you provide under or within your forum posting.
In this concept you can also make use of newsletters. With newsletters you get more informed about the products that you offer online. With newsletters you can get more and more people signing and the key here is content. If you keep supplying your readers with good content you are sure to attract more and more breads to your newsletters. These are some of the many free methods of generating traffic to your site which may work as well as paid method if you give them enough time and effort. Article submission is on of those free methods you can make the most of to direct traffic to your website. Like anything if you make your strategies and out your efforts will stand out and you will get remarkable results for you work, hard work and consistency as well as attention to detail are the key pillars of success.
Chocolate Lime provide a
ffordable web sites, ecommerce / online shops, content management / database websites, chat forums, web hosting, design and development. While our prices may be cheap, the quality of our design, hosting and customer service is second to none. We provide exceptional value for money when compared to our competitors.
We are currently offering businesses a simple 1 page website for just £150 including free hosting for 1 year and site submission to the major search engines fully optimised. So, whether your looking to simply get your contact details online, advertise your services or just let the world know who you are – let Chocolate Lime create you a professional website design that’ll help market and promote your business or organisation.
SEO is a web pages’ key strength. Any website requires search engine optimisation keyword research to reach its full potential. As a first step, you must work hard to identify the most appropriate wording to meet your business objectives and ensure better web coverage in comparison to your competitiors. It is necessary to do extensive research on keywords, don’t just try to make a guess at what keywords might work and what won’t.
Although SEO is very much a process of trial and error, there are ways you can reduce the risk of having a stab in the dark and come up with a successfully optimised site. By doing the homework in defining your keywords, implementing them correctly throughout your site along with building a strong linking infrastructure, you stand every chance of featuring highly in search rankings.
Once you are obtain high rankings for your chosen keywords, the next thing is keep yourself there. Too many companies sit back and think the hard work is done. Search engine rankings are highly competitive, with competitors looking to out rank each other. The important thing is to understand where your site is succeeding and areas for improvement. How can this be done? The only way to truly keep on top of the competition is through Analytics.
Google Analytics is a tool to analyse the performance of your websites through a real time data stream of statisical data. This allows the immediate determination of the drop in traffic, words people use search to find your site and where they navigate to after landing on your start page. This information can then be used to hep refine and adapt the your website.
Google Analytics can help you identify areas of sites that are in need of development. It may be that the website receives a large amount of traffic, but has a high bounce rate of 80% for example. This is where you can go to search and find exactly what it is that is causing your visitors to leave. Sometimes it is something as simple as a bad link, while in other cases, there may be copy or design problems. Google Anayltics can help you identify such problems and get you back on track.
Basically, use your SEO Analytics problems as the troubleshooter. Starting search engine optimisation can be good, but will become obsolete in no time if you do not seek to develop and improve through time. Analytics’ job is to ensure that minor errors are found and resolved to ensure your website performs as it should.
Just like updates to SEO, the analysis must be regular and potential issues resolved. A few days worth of missed traffic can cause serious problems even for small sites. Take advantage of analytics to ensure your site is fully optimised throughout.
Chocolate Lime provide Google Analytic Reporting with all website design packages.
Microsoft’s Bing search engine will now power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft’s online offering.
The deal ends years of back-and-forth negotiations between the two companies. Microsoft originally offered to buy Yahoo in January 2008 – with an offer worth about $47.5bn. Yahoo instead opted for an online advertising partnership with rival Google. But that tie-up was later abandoned because of the risk of a protracted battle with regulators over competition issues.
While Microsoft receives access to Yahoo’s search technology, Yahoo receives a big bump in annual revenues, 88% of the search-generated ad revenues from its own sites for the first 5 years of the 10-year deal, much higher than is standard in the industry.
What is good news for SEO is that with Microsoft and Yahoo using just one engine, there is now one less engine to keep track of. Additionally, the combined market share of these giants of the Internet cannot be overlooked either. The tie-up will give Microsoft and Yahoo a combined market share in the US search ad market of about 30%.
Let’s see what unfolds…
