Dec 31 2009 by Simon @ Chocolate Lime
Filed In: Web Design
1. Know Your Website Purpose
This is probably the most important step. Everything else leads back to your website’s purpose and goals. Your website goals could include anything from converting visitors to members, informing existing members of latest news, building your email newsletter, building awareness, and collecting donations.
2. Make it Easy to Use
Everyone appreciates a website that is easy to use. The layout design should be consistent throughout the site, the menu should be easy to use, the text easy to read, and links easy to identify.
3. How to Get Involved
Let visitors know how they can become involved. Donating money is one way, but you should also suggest other ways they can get involved.
4. Accept Donations / Subscriptions
You should have a donation or subscriptions button that is obvious and easy to find. Accepting online credit card donations is easier than you may think. Including a funding goal is also a good idea. This let’s members and visitors feel part of achieving a common goal.
5. Keep in Touch
Allow your visitors to easily stay in touch with what you are doing. Provide an email newsletter sign up box, and have links to your Twitter and Facebook pages.
6. Use Video
Video is the way of the future. It doesn’t need to be fancy, most digital cameras can now take video. As well as using the video clip on your own website, upload it to YouTube and other video sharing sites to gain leverage.
7. Contact Information
Make it easy for visitors to find your contact details. Don’t just have a contact page, but also include your contact details in a side-block or in your site’s footer.
8. Ongoing Maintenance
Use a Content Management System (CMS), so you can edit your website yourself. This will allow you to keep your website up-to-date and relevant. One such CMS framework is Joomla. This framework is extremely powerful and can be easily extended to grow as your website does.
9. Write for Search
Search engines such as Google, Yahoo and Bing only read text. They read all the text on your website, so give some thought to write the words that people are searching for. And, were you are using images, ensure you have included alternative text tags (Alt Tags) to allow the search engines to understand your content better.
10. Measure the Results
Use Google Analytics to track how visitors find your website, and what they are looking at. Otherwise it’s difficult to measure how well your website is achieving its goals.
Everyone who is in the internet knows that link building is one of the most important factors to develop a strong presence on the web as well as building a steady flow of traffic. It will also add value to your site and boost your rankings in the search engines.
Unfortunately though a lot of business owners tend to overlook the link building factor and focus more on gaining search engine rankings. If you are one that is practicing this habit you have taken a big risk on losing a lot of potential clients as well as revenue if the search engines happen to reconfigure themselves.
The answer to your problem instead is to build a strong web presence all over the globe. When you look at your site as a whole, you should see an even distribution of total traffic between search engines, direct and referral traffic.
In order for a business owner to achieve this they need to promote their product or idea as well as develop a strong web presence. Link is one the most effective ways that they will be able to achieve this. There are several different ways to achieve this with the more common ones listed here.
1. Directory Submissions
When you are just starting out with building links this should be your very first stop. In today’s internet world they will not do much in the way of generating traffic to your site but it will still get your name out there which will help build your web presence. These are also one of the easiest as well as cheapest links you will be able to acquire online.
2. Press release syndications
These are great ways for a business owner to promote their product or service online. They also have the added effect of ranking at the top of search engines for a short while which will help increase your web presence.
3. Social Network Profile
Social networks are one of the greatest ways for a business owner to create a potential client base. When you create a profile here, it gives you the opportunity to attract new clients and drive them to your site.
4. Article Submission
This is a great method to build your links as well as your web presence. The better your article is the more web presence it will generate. This in turn will create valuable links and increase your chances of showing up in the search page results.
5. RSS syndication
This is the newest method available on the internet today. It is one of the most effective ways to develop links as well as your web presence. Creating and submitting a great RSS will help establish your reputation, drive traffic, and also building links.
These are the top five link building techniques. There are others out there but these will get you the best leads in the internet business world.
by Simon @ Chocolate Lime
Filed In: SEO
Imagine a big picture on your wall describing the population of Europe; the picture has millions of different and alike faces, both old and young. Your website is just the same being one of those faces in the wide tangled world of cyberspace. You can get slipped in to anonymity too easily. If you want to prevent such a thing then you must emphasise on your website content. Now website is like a portal where the audience or visitors gets connected to the organisation for their queries and concerns. The popularity of your website depends upon the number of visitors you attract and the most persuasive way of attracting visitors towards your website or sales is by writing influential website content.
In this piece of writing I am going to reveal some secrets about writing website content and how you can make your content more influential and persuasive for the visitors.
First and the foremost thing which you must keep in your mind is that you cannot be the one like Ernest Hemingway when it comes to writing website content, so your website content should be crisp avoiding the long and boring sentences. This will keep your visitors attracted towards your content as they won’t be going through long sentences and unending paragraphs.
After this, your website content should not be heavy. Do not make a sentence too complicated that it can’t be understood by the visitor. Keep your content as much understandable and readable as you can. This will help visitors in memorising what they have understood from your writing or content. Moving on, for effectively writing website content you need to keep your content relevant. Suppose if your website is telling about airplanes then it should not talk about ships in any sense; keep it short and to the point.
Keyword rich content is another vital secret when it comes to writing influential website content. Make sure that the presence of proper keyword optimisation is there in order to prevent your website being counted as Spam or not get the attention that it should get. Lastly you need to put up something which is demanding. If your website content regards to something that could be found everywhere then the chances of your website of attracting huge numbers of people will be diminished or very minimum. Come up with something unique but keep in mind that it relates to the requirements of general people one way or the other.
Above mentioned were some secrets which I thought to reveal in front of you so that you must understand that how to write effectual and influential website content.
Chocolate Lime recently launched another website for local company. Livingston Machine Tools- a company with over 30 years experience, specialising in late – model Used CNC Lathes and Machining Centres
Click the link to view Livingston Machine Tools quality Used CNC Lathes and other Machining Centres
Working on your website to improve its ranking among the search engines such as Google and Yahoo can get very long and painstaking task. Some people hire professionals to get this task done costing them a fair amount of money. However, this task can be completed in a few other cheap ways as well and more importantly, you can perform this task by yourself quite easily. One of these ways is known as building backlinks. Some people do not really take much notice of building backlinks but those who do, clearly understand its importance and will see positive results as there backlinks increase. Below is a few simple yet effective tips for building backlinks so that you can build a basic knowledge of backlinks and how they can prove beneficial for your online business.
Firstly, some sorts of a link bate needs to be created. Creation of link bate assures that you are offering something which is according to the demand of the visitor and he/she has every reason to visit your website.
Secondly, link exchange is considered as an effectual method of building backlinks. You can easily exchange your links with the links of other websites. They will post your link on their website and in against you will also do the same. However, keep one thing in mind when doing link exchange that you must be exchanging the link of your website with a website offering resembled services as of your website. If you exchange your link with the websites which offers different products and services as compared to your services or products then there will be no use of exchanging those links because you won’t be getting the visitors which will be interested in your sales or offers.
Third and the most important tip as far as I am concerned is the submission of your content to different article directories with a backlink. This will assure that if a person goes through your content and he/she gets influenced by your content then with the presence of a backlink, he/she can be directed towards your webpage quite easily.
Above mentioned were just a few yet effective tips for building backlinks. You cannot deny the importance of backlinks because this is a proven method of directing traffic towards your website and you all know that the more traffic you would attract to your website, the more the chances will be of you making sales and profits.
